Meet The Mule.
Thirty-three years in cigars. Nine years in Nicaragua. Every Mule engagement is hosted personally. No subcontracted guides, no script, no rotation. The person on the call with you is the person with you on the trip — and the person whose name you can call when something needs solving.
Four careers. One trade.
Retailer
Started behind the counter. Learned what cigar customers actually buy versus what cigar magazines tell them to want. That distinction never stopped mattering.
Brand Representative
Worked as a rep for several brands. Learned the supply side: what factories say, what they actually deliver, where the gaps are.
Consultant
Crossed into consulting — guiding founders through the mess between blend brief and shelf placement. Discovered the work most brand owners need is wildly different from the work the industry is set up to sell them.
Cigar Maker
Moved to Estelí, Nicaragua in 2017. Built the relationships that make The Cigar Mule possible — three of Nicaragua's best partner factories, plus the band and packaging vendors that round out a finished SKU.
Why Estelí?
Estelí sits in the volcanic cradle of the Maribios chain. Black soil, dry air, the right altitude. The leaf grown here rebuilt the modern cigar industry after the embargo. Today every major premium brand sources from these valleys.
Most consultants visit. The Mule lives here. The difference shows up in every detail of every project — the factory choice, the leaf source, the pricing, the timeline you can trust, the door you can knock on when something needs adjusting.
What that buys you.
- Time — relationships that take years to build are already built. Your project starts at week zero, not week zero-minus-three-years.
- Truth — the Mule has been on every side of this trade. You get straight answers about what's possible, what's not, and what's not worth the money.
- Access — partner factory floors, fields, lounges, and dinners that no scheduled tour can reach.
- One phone number — the Mule answers every call.
Have a conversation?
One hour by video. Tell us what you're building or what you're curious about. The Mule writes back the same day.
Book a Discovery Call →